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Marketing blog, page 2

Practical, no-fluff guides on budgets, channels, and finding customers, written for founders and small business owners, not agencies.

Showing 13-20 of 20 posts

Illustration of a man at a laptop with an AI chip in the centre connecting to marketing tasks: ads, analytics, image creation, social engagement, a content calendar and email.

AI marketingJuly 11, 2026 · 7 min read

How to Use AI for Small Business Marketing (Without Learning Marketing First)

AI can write your ads, plan your posts and answer your marketing questions at midnight. But it has one blind spot that quietly ruins most of its advice, and there is a simple fix.

Illustration of a business owner at a desk with a calendar and laptop, beside a step-by-step timeline from checklist to social content to a target with a megaphone and rising results.

Getting startedJuly 11, 2026 · 7 min read

Your First 30 Days of Marketing: A Week-by-Week Plan for a New Business

The first month of marketing decides your habits, not your success. Here is a week-by-week plan that builds the right ones, and the trap that wastes most founders' first $500.

Illustration of a small business owner at a laptop with a coin purse sending arrows to four spending areas: online ads, social media, search and analytics, and content creation.

BudgetingJuly 6, 2026 · 7 min read

How Much Should a Small Business Spend on Marketing in 2026?

The honest answer is not a single number. Here is the rule most businesses use, what it looks like in real dollars, and how to make a small budget punch above its weight.

Organic marketingJuly 6, 2026 · 7 min read

How to Market Your Business With No Money: 9 Free Channels That Work

No budget is not the same as no options. These nine free channels can bring real customers if you invest time instead of money.

Illustration of a person at a fork choosing between social media feed posts marked sponsored on one side and search results marked ad on the other.

Paid adsJuly 6, 2026 · 7 min read

Facebook Ads vs Google Ads: Which Is Right for Your Business?

They are not competitors so much as different tools. The right choice comes down to one question: are people already searching for what you sell?

Illustration of a man thinking at a laptop showing a growth chart, with ad and click icons leading to a calculator, coins and new customer profiles.

MetricsJuly 6, 2026 · 7 min read

Customer Acquisition Cost (CAC): What It Is and How to Calculate It

CAC is the one number that tells you whether your marketing makes money or loses it. Here is how to calculate it and what to do with it.

Illustration of a man at a desk looking through a telescope over rolling hills dotted with lesser-known marketing channels such as podcasts, video, email, local listings and online communities.

ChannelsJuly 6, 2026 · 7 min read

9 Underrated Marketing Platforms Your Competitors Ignore in 2026

Everyone crowds onto the same two or three platforms. These nine have real buying audiences and a fraction of the competition.

Illustration of a man at a laptop with lines reaching out to a circle of customer profiles, with the best-fit audience members highlighted in orange.

AudienceJuly 6, 2026 · 7 min read

How to Find Your Target Audience (Without Guessing)

Marketing to everyone is marketing to no one. Here is how to pin down exactly who your customer is and where to find them.