Free tools
Free marketing calculators
Quick answers to the money questions every small business asks: how much to spend, what it buys, and what a customer really costs. Built on real 2026 benchmarks. No signup.
Marketing budget calculator
Enter your yearly revenue and where your business is today. You get a monthly and yearly marketing budget range from the percentage-of-revenue rule, plus an estimate of the leads that budget could buy.
Open the calculator →Advertising budget calculator
Choose your industry and enter a monthly ad budget. The calculator uses LocaliQ's 2026 Google Ads averages for that industry to estimate clicks, leads and customers, and shows the close rate you need to break even.
Open the calculator →Customer acquisition cost calculator
Enter what you spent to win customers and how many you won. You get your cost per customer, how long it takes to earn it back, and how it compares with what a customer is worth.
Open the calculator →