Methodology
How MarketMap AI works, and where its numbers come from
MarketMap AI turns a business type, a budget and a market into a marketing plan. It does not guess: every cost, rate and audience figure comes from a published benchmark source listed below, and every projection is shown as a range with the formula behind it so you can check the working.
Data version 2026.08 · collected August 2026 · next scheduled refresh February 2027
How a plan is built
- Your business type maps to a business model (for example a boutique fitness studio, a combat gym and a strength gym are treated differently), which decides the lead channel and the supporting channels.
- Advertising costs, click-through rates and conversion rates come from published industry benchmarks, then are adjusted by a cost index for your market (country ad cost relative to the US).
- Your budget is run through those rates to estimate reach, leads and customers. The result is always a low to high range, never a single promised number.
- Audience profiles and overlooked channels come from published platform and demographic statistics.
What it cannot tell you
- Projections are estimates from industry averages. Your creative, offer, reputation, competition and seasonality will move real results up or down.
- Benchmarks describe typical campaigns, not guarantees. MarketMap AI is not financial or legal advice.
- City-level figures such as population, income and homeownership are real public statistics. Ad costs are national averages adjusted by country, not measured per city.
Data sources
WordStream / LocaliQ 2026 Search Advertising Benchmarks
Google/search CPC, CTR, CVR, CPL by industry (23 industries, 13k campaigns)
Data as of: April 2025 - March 2026
Lebesgue Facebook Benchmarks by Industry
Facebook/Instagram CPM, CTR, CR, CAC by industry
Data as of: March 2026
Lebesgue Facebook CPM by Country
Facebook CPM for 51 countries; basis of every costIndex (US $16.08 = 1.0)
Data as of: March 2026
Lebesgue / Triple Whale / DigitalApplied TikTok Ads Benchmarks 2026
TikTok CPM $13.26 (+16% YoY), CTR 0.61-0.84%, CR ~2.0%
Data as of: 2026 (full-year 2025 data)
Semrush AI SEO Statistics + SERPs.io AI Search Statistics 2026
AI search visibility (AEO): AI referrals up 16x since 2024, ~165x faster growth than organic, AI Overviews in ~50% of searches, LLM referrals convert ~11x better (1.66% vs 0.15%)
Data as of: 2026
Sprout Social 2026 Social Media Demographics + Pew Research
Age/gender/size per platform (TikTok, Instagram, LinkedIn, Reddit, Pinterest, etc.)
Data as of: 2026
DemandSage / Spiralytics Retargeting Statistics 2026
Warm 15.8% / lookalike 12.3% / cold 4.3% CVR; retargeted clicks 30-60% cheaper
Data as of: 2026
Nextdoor investor reporting via ExpandedRamblings
Nextdoor 22.3M weekly actives, 105M+ verified neighbors, 55+ largest cohort
Data as of: May 2026
Infobip / WizMessage WhatsApp Statistics 2026
WhatsApp ~3B users, 284M business accounts, 95-98% open rates
Data as of: 2026
SQ Magazine / DigitalApplied Local SEO Statistics 2026
1.5B near-me searches/month; 76% of nearby searchers visit within 24h; avg profile ~1,009 searches/mo
Data as of: 2026
Omnisend / Litmus Email Marketing ROI 2026
Email returns $36-45 per $1; CVR 4.24% vs 0.59% social
Data as of: 2026
Sprout Social / Shno Facebook Marketing Statistics 2026
FB Groups: 1.8B monthly, 30% higher engagement than Pages, micro-groups +22%
Data as of: 2026
Sprout Social / DemandSage Pinterest Statistics 2026
Pinterest 631M MAU, 5.6x purchase intent index, 80% of weekly pinners have purchased
Data as of: Q1 2026
Marketplace Pulse / Branvas TikTok Shop Statistics 2026
TikTok Shop $64.3B GMV 2025, projected $112B 2026, 15M+ sellers
Data as of: 2026
Business of Apps / Sprout Social Threads Statistics 2026
Threads 450M+ MAU, 6.25% median engagement (~73% above X), personal accounts 10-15x brand reach
Data as of: 2026
Bizzabo / Eventbrite Event Marketing Statistics 2026
In-person events: 78% of organizers call them their most impactful channel; 54% of attendees plan more in 2026
Data as of: 2026
Command Your Brand / Expert Bookers Podcast Guesting 2026
600M+ podcast listeners 2026; niche shows outperform general-interest for leads
Data as of: 2026
Alignable 9M+ North American SMB members; 80% of SMB growth from referrals
Data as of: 2026
U.S. Census Bureau, American Community Survey 5-year (place geography)
US city snapshot: population, median household income, homeownership, median age, median rent (20 cities)
Data as of: 2023 5-year estimates
Office for National Statistics, Census 2021 (Nomis TS001, TS007A, TS054)
UK city snapshot: usual residents, homeownership, median age (London, Manchester, Birmingham, Leeds)
Data as of: Census 2021 (21 March 2021)
Statistics Canada, Census of Population 2021 (tables 98-10-0002, 98-10-0022, 98-10-0232)
Canada city snapshot: population, homeownership, median age (Toronto, Vancouver, Calgary, Montreal)
Data as of: Census 2021 (May 2021)
Australian Bureau of Statistics, 2021 Census QuickStats (Greater Capital City Statistical Areas)
Australia metro snapshot: population, homeownership, median age (Greater Sydney, Melbourne, Brisbane, Perth)
Data as of: Census 2021 (10 August 2021)
LocaliQ (WordStream) 2026 Search Advertising Benchmarks
Google Ads search CPC, CTR, conversion rate and cost per lead for 23 industries (guide ad-cost modules)
Data as of: Page updated June 2026; data April 2025 to March 2026
SearchLight Digital via Web Tonic; Hook Agency; ClicksGeek
Plumbing, HVAC and roofing cost per lead and per click (agency client data; directional, sources disagree)
Data as of: Q1 2026 (collected October 2026)
Updates and corrections
Benchmarks are reviewed roughly every six months and the date is shown on every plan. Found a number that looks wrong? Email contact@marketmap.cloud with the page and the figure and we will check it against the source.